Bridal Mantra is a magazine event conducted by The Hindu - the English language daily newspaper published since 1878. The magazine is a one stop for wedding needs, blending innovation and tradition - meant especially for the bride.

The event organised by The Hindu, is a venue to designer boutiques to travel planners, wedding photographers, bridal jewellery makers, conduct makeover specialists accessory designers with a spotlight on bridal trousseau.

Bridal Mantra 2011 was South India's first-of-its-kind bridal expo to offer wedding requirements right from the perfect trousseau to exciting honeymoon packages, all under one roof - making wedding planning a hassle-free experience.