The Bridal guide is an all encompassing guide for wedding needs. Bridal Mantra focuses on the fashionable modern south Indian bride, who is both contemporary and traditional. A bride who is wears a kanjeevaram or a designer lehenga with equal elan. The first issue of this wedding fashion guide, featuring Shriya Saran on the cover deals with the best in fashion, beauty, wellness, relationships, venues and destinations.

The guide, being bride-centric features products, designer wear and jewellery that are perfect for the south Indian bride - sourced from across India. Articles on wedding planning, home-making, silks, arranged marriages, wedding venues; fashion and product pages on clothes, jewellery, shoes, make-up, and skin care; beauty and wellness, food and destinations, form the main focus of this high-end glossy page-turner.