ECRU Luxury - India
Opulent is what best describes the
design, colour and brilliance of Ankur
Batra and Amita Shukla’s line – ECRU.
Nearly a decade old, ECRU has carved for
itself an identity synonymous with
luxurious and inimitable couture. Today,
the brand stands as one of the most
distinguished and renowned couture lines
in the industry.
Operating out of Delhi’s prominent Chattarpur Road, ECRU caters to the who’s who of the Indian corporate world and select Bollywood stars. Constructing designs around a client’s vision, ECRU’s creations are truly unique. The farbrics, sourced from different parts of the world, add to the allure of ECRU’s creations.
After wowing scores of clients in the northern and western parts of the country, ECRU makes its way to the south, bringing their creations to the elite and fashionable here. Chennai will see the design label participating for the first time at the Bridal Mantra show.
Ritu Kumar - India
Virtues - India
In 2003, Ashish & Viral Parikh of Ahmedabad launched their label 'Virtues' and at
the moment the label is sold at major designer stores across the country and abroad.
Viral graduated from NIFT and she joined her hands with her husband Ashish, who
is a qualified MBA, to give birth to Studio Virtues, Ahmedabad. Vikrant Mehta joined
the team to add more flavour to the label. Virtues offer a range of clothing options
for both men and women. The designers showcase their new collection 'forever' for
Indian Brides. The Spring Summer collection focuses on soft pastel colors to accentuate
feminity. Embroidery techniques as cutwork and gota are enhanced. Keeping in mind
the changing global trends, a fusion line is introduced herewith. .
Weaving has always been their passion and they have a set of weavers in Varanasi exclusively weaving on handlooms and powerlooms for them .Vintage Indian textiles have remained their inspiration. Experimenting with yarn and weavers have always been a passion. Each fabric they work on reflects a period and represents a particular region from the vast Indian Heritage. They lay emphasis on fabric texturing and yarn dyeing. Playing around with fabric right from the yarn stage is what makes any design stand out distinctively and that is what they believe is their design credo.
Falguni & Shane Peacock - Singapore, India
They love to dress their women in ultra-feminine and glamourous clothes. The brand is synonymous to high luxury pret, resort and evening wear. The peacock label focusses on dresses that are dreamy, romantic, youthful with a strong sense of colour, drama, and makes a style statement. The designers like to wrap the female form with fluid silks that blend into animal prints with complex textures, in a few words slick, chic and glamorous. Embroidery is an integral part of peacock and the duo use it lavishly and often incorporate gems and crystals into the extravagant use of diamantes to accentuate necklines with feathers and semiprecious stones. The peacock label experiments on different fabrics like tweeds, knit, leather, cottons, velvet, tapestry, crepes, satins and chiffons. The label is also known for its unique and exotic prints; their silhouette should be in harmony, assymetric, or subtle yet restrained and are usually graphically created in strong shapes and bright colours, gentle to senses, classic yet very modern. Motifs of flowers, leaves splashed on animal prints detailed with ostrich feathers and ornate beading for that ultra luxurious peacock look.
Nikasha - Singapore
Nikasha set out to be a psychoanalyst but her creative urges saw her designing clothes
for the famous. After completing her education in Delhi with Honors in Psychology,
Nikasha set out to study psychoanalysis at the Tavistock School in Mumbai. During
this course, she dabbled into fashion designing and year 2003 saw the well known
designers Abu Jani & Sandeep Khosla approach her to retail her line at Selfridges
(London). The year 2004 saw the birth of her label "Nikasha". Today Nikasha is the
only Indian designer retailing her exclusive Spring Summer collection at Macy's
( San Francisco ) under her brand name "Nikasha".
Nikasha`s collection embodies a vintage feel with a rhapsody of colours coming alive through the interplay of fabrics and prints. The use of light silks, chiffons, muls in combination with turquoise, coral, glass, wooden beads all interlaced with lace, satin, ribbon, splashed with a hint of embroidery make every garment look sexy. Simple silhouettes with classic cuts; the collection is meticulously styled with eye-catching details.
Shantanu and Nikhil - Singapore
The deep rooted designers have always taken inspiration from the vintage India and
contemporized it with modern usage of surgaces and techniques which make the perfect
combination of emotions and style.
Culling the essence and emotions of Indian culture and marrying it with a modern western sensibility, S &N have a deeper, less obvious take on this new exotic fusion. Their ensembles present eternal femininity draped in lush classicism.
With their unique subtext of delicate details simple harmonies and rich textural formats the brand has come to epitomize refinement and luxury in fashion. While keeping the handwriting essentially subtle and Indian.
Ragavendra Rathore - Singapore
Born and brought up in the epicenter of heritage and tradition in the ancient city
of Jodhpur, designer Raghavendra Rathore knows only too well the value of ‘Brand
India’. His traditional upbringing and training of his craft at the Parsons School
of Design in New York gave him the international edge, the experience and the insight
to create the right mix of aesthetics, craft and heritage in the products that he
designs that work globally.
Mixing old-fashioned workmanship with modern aplomb, Rathore finds newer, subtler ways to evoke the spirit of a by-gone age with a fresher approach. Splitting time between home in Jodhpur and work, he is always on the move working on assignments and projects all around the globe. Working in various mediums such as Lifestyle and Home, Interior and furnishing design, Outdoor Iron and Wood Furniture Design, Fashion Design and now gourmet products, he works towards setting newer standards in the design frontier.